Indie/Rock Genre

The indie/rock genre in music was generally not considered popular, as opposed to genres like: pop and hip-hop, but due to fashion changes and style in society, it is classed as the very "in" genre of music amongst teens nowadays. 
As highlighted in our pitch, similar bands in the genre are:

• Kings of Leon
• Arcade Fire
• My Chemical Romance
• Panic at the Disco
• Kaiser Chiefs
• The Kooks

... and many more! 
I find their music is emotionally stimulating, for the youth orientated target audience of (roughly, 15-25 years) because the use of the instruments and the, usually, sinister/dark heartfelt lyrics are what that this adolescent age group can particulary relate to. 

Here are a few music video examples of songs in this indie/rock genre of music:

Kings of Leon - 'Use Somebody'

My Chemical Romance - 'Helena'

Kaiser Chiefs - 'Everyday Day I Love You Less and Less'



The similar "themes" found in these music videos are the dark settings which allows to visually convey the sinister mood to the audience; this is due to the construction of lighting which identifies the contrast of dark and light more effectively.  Also, the uses of narratives conveying a story also could connect to the audience with similar subjects, such as a dying relationship or alcohol/drug abuse.  Each music video includes its own "motife" - which is a technique used to characterise the band individually - for example, in the Kaiser Chiefs music video, they use a blurred split screen of the band members' headhsots murged together creating a visual chaos.   
We will also have to consider using a motife in our own music video.