Typography is very important, especially in advertising, for the style and design of any written format will be judged by the audience, so it would have to be striking to appeal.
In terms of music, the font style on any artist/band represents its genre; to clarify this, here are two examples:
The 'You Me At Six' logo is in block capitals with slight scratch marks in the letters; this suggests a rock song by the "rocky" texture of the title. As opposed to this, the 'Britney Spears' logo is thin and straight, however curly - this represents this major pop icon's genre of music, being techno/pop, as well as portraying a female approach in the style.
I have researched the Muse logo, and I think it perfectly represents the indie/rock music genre by the typography (the capital letters in a thick bold font):
Here are a few more examples of various bands and thier typography in the indie/rock genre:
They are all varied in style, font and design which I find really interesting!
As a group following this research, we have limited our font choices, chosen for our personal ancillary tasks' main headers, to these three:
We find these are the most appropriate in conveying our Muse music genre because they follow the similar "conventions", as the other real rock media motifes do, by:
- being in capitals
- being bold/thick
- following a sans-serif typeface
- and conveying a trendy genre by the font design - attracting the younger target audience
The preferred font style chosen by the target audience - by our media class peers and friends - was the 'PKco Font'. So this will be the font that will appear in our group's ancillary tasks and research.
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