Thursday, 5 April 2012

Audience Feedback

During the Easter summer holidays, I went to South Africa for a family holiday and to meet my family on the other side of the world for the first time in ten years!  Whilst I was there, I showed them the 'Feeling Good' music video and asked for feedback. 
I have recorded two "mini" feedback sessions to get a rough idea on what the audience think.

Oom Mac and Tannie Wendy
mac and wendy
This is a recording of one of my South African aunties and uncles' (oom and tannies') quick analysis on their viewing of the music video; I found it very interesting (in Oom Mac's point) that he thought the protagonist's aggressive "attack" to Tayo's character, in the narrative, was not right, and this is due to differences in society and culture in different countries which highlights their contrasting opinions to the UK.  This helps us how we have, unknowingly, touched upon delicate matters in society and how our music video has effectively reached out to different audience groups and made them think - which in a way was ideally our target; this is an example of "effects theory". 

Stephan

IMG 0169
To get a variated analysis from different age groups, I also asked my cousin, Stephan, what he thought about the music video.  His short feedback was helpful and highlighted the significance the narrative of our adaption of 'Feeling Good' had on him; he used the word "ironic" (which was what we hoped to convey) in the fact that the title of the song was contrasting to the narrative - so in a sense, personifying the use of "binary opposition" in the meaning of the song title contrasting to the narrative.


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