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4.  How did you use new technologies in the construction, research, planning and evaluation stages? 

I have also constructed my own vieo blog for this question:

(I apologise for my face)

3.  What have you learnt from audience feedback?

 

2.  How effective is the combination of your main and ancillary tasks?

*

1.  In what ways does your media product use, develop or challenge forms and conventions of real media products?

Audience Feedback

During the Easter summer holidays, I went to South Africa for a family holiday and to meet my family on the other side of the world for the first time in ten years!  Whilst I was there, I showed them the 'Feeling Good' music video and asked for feedback. 
I have recorded two "mini" feedback sessions to get a rough idea on what the audience think.

Oom Mac and Tannie Wendy

mac and wendy
This is a recording of one of my South African aunties and uncles' (oom and tannies') quick analysis on their viewing of the music video; I found it very interesting (in Oom Mac's point) that he thought the protagonist's aggressive "attack" to Tayo's character, in the narrative, was not right, and this is due to differences in society and culture in different countries which highlights their contrasting opinions to the UK.  This helps us how we have, unknowingly, touched upon delicate matters in society and how our music video has effectively reached out to different audience groups and made them think - which in a way was ideally our target; this is an example of "effects theory". 

Stephan

IMG 0169
To get a variated analysis from different age groups, I also asked my cousin, Stephan, what he thought about the music video.  His short feedback was helpful and highlighted the significance the narrative of our adaption of 'Feeling Good' had on him; he used the word "ironic" (which was what we hoped to convey) in the fact that the title of the song was contrasting to the narrative - so in a sense, personifying the use of "binary opposition" in the meaning of the song title contrasting to the narrative.

Indie/Rock CD's*

From this collection of indie/rock genre CD images, I have noticed the similarities in each design following the typical conventions of music discs.  These consist of:

·         Band name

·         Album name

·         Colour Scheme of Album Cover

·         (in some: appropriate images related to the theme of the album)

·         (in some: album songs)

·         Company distributor information/logos

These music discs I really like and find effective, because each design is strong in terms of colour choice and layout.  I also find each one relevant to the music genre “indie/rock”, because the fonts reflect this urban culture group as well as the choice of the dynamic images.

Audience Feedback*

Last night, on the 20th March, our school held a 'Creative Arts' evening, showcasing all of the students in the art department's work: these included subjects, such as drama, music, textiles, photography and, of course, media!  We held a public audience and previewed our music videos.  As the evening progressed, we found audience members (round the age of our target audience) for critical evaluation and feedback. 
Below is a video providing this response by two of our media peers, Tatenda and Miles.  In this video, they include how the music video personally affected them, which in turn practices the "reception theory":

http://www.youtube.com/watch?v=ckaYBevjB7k&feature=player_embedded